Good Distinction: Transmedia vs Multi-screen Distractions - via Michael Matthews - The Mobile Culture - Forbes

via blogs.forbes.com

Excerpt from Jul. 8 2011 post:

"...According to a Harris Interactive survey, 56 percent of Americans watching TV concurrently surf the Internet and 40 percent visit a social networking site. Thirty-seven percent of viewers are also busy texting on their mobile phones while the TV rumbles on.

Another study, put together by Room 214 and Crimson Hexagon, called Digital Shifts: How New Media is Changing TV, shows 52 percent of communication on Facebook from users watching TV offered facts like “I’m watching,” followed by the name of the program. It also shows 19 percent of studied viewers started conversations about the show. And when they do update their social media channels, the study showed Facebook encourages more conversation while Twitter serves more as a broadcast medium.

In a recent IPG Media Lab and YuMe study, it was stated that smart phones present a real threat to attention and is considered distraction media. The results concluded that smartphones accounted for 60 percent of TV distractions. The reason is mainly that marketers have been slow to embrace the opportunity of phones, among other devices, being used as a tool for supplemental or enhanced consumer engagement. When they do, these devices move from being a distraction to an opportunity...."

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