Serious Games: Changing the World with Transmedia | International Documentary Association

via documentary.org

Excerpt:

"...Convergence has been a much overused word, with many unfulfilled promises, since the 1980s. Transmedia, however, is truly a convergence new media end-product and process, involving cross-platform content, interactivity (most commonly the Internet), multiple digital arms, and genuine symbiosis among the platforms. "Transmedia in the social change space is highly promising but still in its early stages," Burak notes. "It is much more than a buzz and has proved successful in entertainment. But it demands careful planning and creative execution. The two things that make a transmedia, or cross-media, project work well are genuine collaboration between talents across disciplines with one group or an individual executive -producing; and deep thinking on how the components interact with each other, how they complement and how they enable reaching broader audiences."...

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