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Thursday, July 14, 2011

Whoot! Nice News: Stitch Media to develop project for kids - TheChronicleHerald.ca

Stitch Media to develop project for kids
Halifax media firm receives $600,000
By JOANN ALBERSTAT Business Reporter
Thu, Jul 14 - 4:55 AM

A Halifax–based digital media production company can thank its make-believe buddies for a $600,000 windfall.

Stitch Media will receive the funding from the Canada Media Fund’s experimental stream to develop an interactive project called Imaginary Friends.

"We were jumping up and down with excitement," Stitch Media partner Evan Jones said Wednesday. "It’s been a project for a long time in the back of our minds."

The project will be the company’s first aimed at children ages seven to nine. Imaginary Friends will combine digital storytelling and games for kids. Parents will also be able to use a web-supported guide to help teach kids to read and can also personalize the story for a child.

"We’ve seen a huge growth in the electronic book market over the last couple of years," Jones said in an interview. "That is a place where we would like to be. But we’re also interested in having tangible products, too. It might not be all digital delivery. It might also be something where we see whether or not we could print a book."

Posted via email from Siobhan O'Flynn's 1001 Tales

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