Grazie Gary Hayes! Are You Experiential 101? Place Based Storytelling Panel Video | PERSONALIZE MEDIA

Excerpt:

"...In my short intro I mentioned that experiential media have been with us for millennia and how ‘surround’ & interactive art, theatre and music has paved the way for more contemporary mass media examples (last 100 years!) such as:

• Visual – Crowds experiencing something they thought was real in 1895 for the Arrival of the Train at La Ciotet “the audience was so overwhelmed by the moving image of a life-sized train coming directly at them that people screamed and ran to the back of the room”
• Narrative – Audience so caught up in the 1938 Orsen Welles Company version of War of the Worlds radio narrative they actually believed it was happening “Newspapers reported that panic ensued, people fleeing the area, others thinking they could smell poison gas or could see flashes of lightning in the distance”
• Marketing – How decades ago Starbucks were ahead in attaching experience to media as coffee houses aligned with cinema “They can look forward to us introducing them to the movie in a fun, experiential way. We believe that Starbucks can ultimately change the rules of the game for film marketing and distribution”. Howard Schulz

I rushed through broad definitions of experience from a users perspective, kind of in the street answers to the question “what do media experiences mean to you”?...

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