Google Reaching for Brand Sponsorship of New 'Youtube Originals' - Moving into Video Production - Excerpt!

According to Michael Learmonth in an explosive piece from Advertising Age online, who obtained insider details by obtaining a look at exclusive documents, more has emerged on Google's foray into the content production world with something new called Youtube Originals. It appears they are executing their long awaited plans to go head-to-head with broadcast and cable television for ad dollars.

Google's foray into content production is not a surprise.... from  hiring Robert Kyncl, former vice president for content acquisition at Netflix some clear bells rang on content acquisition, rumours of a Hulu buyout echoed on the web last week, plans for rolling out a Youtube subscription service in the UK, overhauling of the Youtube site itself in order to embrace a more social viewing experience, going 'live' for fresh content as a proposition (in negotiations to stream live NBA and NHL Games), acquisitions of New Networks for it's Youtube Next strategic team and Fflick's sentiment-analysis software,  and the NY Post leakage that Google earmarked $100 million for striking content deals with studios and other premium content providers in its quest to expand its offerings in March 2011 are indicative pings.

Hardly surprising. But what is really interesting is how they are going to do it. And that's what Advertising Age has revealed:

• "Dream Makers," a series in partnership with "Big Brother" producer Endemol that would feature Los Angeles Lakers star Kobe Bryant rewarding "outstanding young people" with with the "dream of a lifetime." YouTube is asking marketers for $1.7 million to exclusively sponsor a run of six to eight five-minute episodes.
  

via appmarket.tv

Posted via email from Siobhan O'Flynn's 1001 Tales