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"...Rovio isn't putting all its eggs (the ones those malevolent pigs haven't stolen away) in the gaming basket. The company recently acquired Finnish animation studio Kombo and is two to three years away from making its first movie: "There's a lot more to the Angry Birds story than you've seen so far," Vesterbacka said. It's also launching a self-published book line, with its first title -- an Angry Birds cookbook -- due out later this year.
But the company is mindful that each new Angry Birds creation has to feel exciting and original. The wrong sequel model is the one Hollywood uses, when it tries to clone its hits.
"We're not working on Angry Birds 2," Vesterbacka said. "We're working on new Angry Birds experiences." He cited Nintendo's Mario Bros. franchise as a role model, where dozens of installments have lured in new players for more than 25 years.
Watch the whole discussion in the video below:
Saturday, July 23, 2011
How Angry Birds plans to get to 1 billion fans - via Fortune Tech
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