Very cool grad project at UChicago:
"A portion of my research concerns the emergent artistic form of Alternate Reality Games (ARGs), which are also often called "transmedia," "pervasive," or "immersive" games. One early vision of ARGs is David Fincher's film The Game (1997), which is about an investment banker (Michael Douglas) who begins playing a game that quickly becomes indistinguishable from his daily life. Popular ARGs released after this film have included The Beast (2001), I Love Bees (2004), and Year Zero (2007). Recently, Jane McGonigal has written extensively about this form in her book Reality Is Broken: Why Games Make Us Better and How They Can Change the World. She has also designed ARGs such as Evoke (a World Bank Institute project that won the 2010 Games for Change social game of the year award)...."