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by Jeff Gomez
(CBS/What's Trending) - "It's day three at San Diego Comic-Con, and the floor is buzzing with one of the most unique and unlikely announcements yet -- one that leverages the Internet and social media in ways that anticipate a new phase in the entertainment industry. During his panel to trumpet the formation of his new studio Quick Draw Productions, director Robert Rodriguez ("El Mariachi," "Dusk 'Til Dawn," "Grindhouse") told a rapt audience that he had acquired the rights to "Heavy Metal."
Some of us remember the wildly overblown 1981 R-rated cartoon anthology based on the hide-it-under-the-mattress glossy magazine that featured vicious monsters, flaring ray guns and scantily clad babes. Rodriguez says he's already lined up James Cameron, Zack Snyder, possibly Guillermo del Toro and Gore Verbinski to direct what are sure to be gorgeously animated segments of the new film.
But, what's really trippy is that Rodriguez has invited fans to contribute "characters, worlds, and/or story ideas" to Quick Draw via a dedicated web site, with the chosen concept being added to the film as a final segment! This is no ordinary trip to the set contest, but an embracing of the power of fandom that makes Comic-Con relevant today...."
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