Public finds less value in entertainment industry, unhappy about paying: survey - Silicon Valley / San Jose Business Journal

"...In addition, the survey showed that the spread of consumers' time across multiple devices has increased. Fifty-nine percent of people in the U.K. and 53 percent in the U.S. spent more time on their laptops in the last year, and 49 percent of people in the U.K. and 52 percent in the U.S. spent more time on their mobile phones.

More than half, or 52 percent, of all respondents would like to use a computer to access further entertainment content, and 30 percent would like to be able to access that content on their mobile phones. Among age categories, 43 percent of 18- to 29-year-olds in the U.S. would want access on a mobile phone, compared with 30 percent of 30- to 44-year-olds and 20 percent of 45- to 54-year-olds. Overall, the youth market, above all other age groups, wants more access to content across multiple platforms.

"This may be due in part to the increased partnership between high quality entertainment output from other channels moving into the online space, but it may also reflect that users are now watching television while also surfing the web and using social networks on their smartphones," said Jon Hargreaves, managing director of Technology for Edelman Europe. "For the entertainment industry, if the Internet can add real value to offline content, we believe consumers would be willing to pay for it."

However, most consumers are unhappy with the industry’s move from free to paid entertainment services, with 84 percent of U.K. and 88 percent of U.S. consumers saying they feel negative about the development.

Payment required for previously free services are being met with feelings of frustration and distrust by users, the survey found. Some cite the lack of improvement in quality of service, while others state they suspect a profit motive driven by greed. Trust in the entertainment industry has fallen by 9 percent in the U.K. and 11 percent in the U.S...."

via bizjournals.com

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