Why Video Games Rule San Diego Comic-Con - John Gaudiosi - Game On - Forbes

via blogs.forbes.com

Excerpt:

“Videogames, like toys, television and movies, play an important part at Comic-Con,” said David Glanzer, director of marketing, San Diego Comic-Con. “While the main focus remains comics with every major comics publisher at the show, we have seen an enthusiastic reception by our attendees of videogame companies, and some choose to debut properties at Comic Con.”

Capcom is using Comic-Con to unveil a brand new game, rumored to be Ultimate Marvel vs. Capcom 3. The Japanese game giant will have developers on hand for media interviews, panels and fan signings. The new stand-alone game is expected to add a dozen new fighter to the mix, including Marvel’s Doctor Octopus and Capcom’s Frank West and Strider Hiryu. Traditionally, a game like this would be unveiled at E3 or Capcom’s own press event, Captivate. But Comic-Con has become such a huge press event that it allows game companies to unveil new games to both the media (both mainstream and core gaming) and public at the same time.

Sega is also unveiling a brand new Aliens game at the convention. And the game publisher is setting up its own off-site Sega Pop Arcade just down the street from the San Diego Convention Center. Konami Digital Entertainment, BioWare and Microsoft will all have games on display away from the convention floor, where many fan boys and fan girls who couldn’t get tickets to the big event (this year’s show sold out in a few hours) can check out games early. Konami has games set up at the W Hotel, while Electronic Arts’ BioWare is set up at the Hilton with Star Wars: The Old Republic, Mass Effect 3 and Dragon Age II: Legacy..."

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