New Post from Gunther Sonnenfeld on Google+:
"The Social Bridges to Creating Open Standards for Privacy & Innovation (The Real Value of #GooglePlus) #LeonhardEuler
If there is anything we've learned from the arrival of Google+ it is this: "social media" is a behavior. Not a channel. Not a feature. Not a product. A behavior.
Case in point: Google has created some of the coolest social utilities on the planet, from Google Maps, to Google Earth, to Google Goggles, to Places, to video chat and more recently, Wallet. It also created Buzz and other programs that more or less flopped by today's commercial standards. But the social networking damn broke, so to speak, when Google decided that in order to be social, it needed to understand the value of personal interactions. Once it did, once it got a taste of what it meant to be transparent, vulnerable and authentic (dare we say through those intricate little Circles)... Well, everything changed.
Let's forget, for a moment, about the alarming growth rate of G+, or its pending world domination of all things personal and professional, and think about what this really means to us as individals, groups and business of all types and sizes..."