Excerpt from Christina Bonnington's original post in wired.com:
"Chances are, you use your iPad while watching TV. And if you use your iPad to complement your TV experience, you might as well have an app that acts as a friendly companion — nay, an intelligent companion — to what’s happening onscreen.
That app is IntoNow. It analyzes the audio from TV (or even YouTube) to figure out what you’re watching and deliver specifically tailored media to complement your video content. IntoNow has had smartphone apps for a while, but today, it introduces a new iPad app to take advantage of the 70 percent of us who use tablets while watching the tube.
To some degree, the app is like Shazam, but for TV content instead of songs you hear on the radio. You open IntoNow on your iPad and click a button. The app analyzes what it’s hearing from your video source for four to 12 seconds, and then delivers related content in the form of relevant tweets, news headlines, and even sport stats when applicable. When it was demoed for me, the app correctly identified Wolf Blitzer on CNN, and an obscure clip from Fresh Prince of Bel-Air that was primarily comprised of basketball dribbles and hand clapping..."
read the full article here: