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Thursday, October 6, 2011

Paramount Offers 'Transformers' Streams Direct to Consumers | MediaWorks - Advertising Age



"Paramount Pictures has quietly introduced an online streaming option for "Transformers: Dark of the Moon," taking home viewing straight to consumers without the need for middlemen such as Netflix, Facebook, Blockbuster Movie Pass, Vudu, a cable company or a satellite provider.

Consumers can visit to stream an HD version of the movie for $4.99 or an standard version for $3.99. Users have 48 hours to watch the movie from the time of signup.

The site says it is operated by Zukor, a unit of Paramount parent Viacom. Paramount publicized the site on Friday with an email blast to consumers from MTV Networks, another Viacom sibling...."

Posted via email from Siobhan O'Flynn's 1001 Tales

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