Paramount Offers 'Transformers' Streams Direct to Consumers | MediaWorks - Advertising Age

via adage.com

Excerpt:

"Paramount Pictures has quietly introduced an online streaming option for "Transformers: Dark of the Moon," taking home viewing straight to consumers without the need for middlemen such as Netflix, Facebook, Blockbuster Movie Pass, Vudu, a cable company or a satellite provider.

Consumers can visit vod.transformersmovie.com to stream an HD version of the movie for $4.99 or an standard version for $3.99. Users have 48 hours to watch the movie from the time of signup.

The site says it is operated by Zukor, a unit of Paramount parent Viacom. Paramount publicized the site on Friday with an email blast to consumers from MTV Networks, another Viacom sibling...."

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