HBO Finds Its Own Way With Social Networking for Game of Thrones | Co.Design

Excerpt:

"...HBO Connect

is a solid attempt to direct interaction and conversation to HBO’s site -- and away from independent social networks -- without losing the benefits of content affinity and personal connection. HBO didn’t alienate social media audiences; it worked on their terms. Taken further, audiences can interact with actors on HBO Connect and have those exchanges published to external communities at the same time for others to see.

The site's true potential reveals itself in Feeds and Conversations.

The true potential of HBO Connect reveals itself in the Feeds and Conversations features of the site. The Feeds area is designed around one’s favorite show (in my case, TrueBlood) but provides a simple layout of the social land by pulling pertinent content from Twitter (real-time), YouTube, and Facebook without being obnoxious about it. HBO designed the Live feed simply and elegantly, but the aggregation of live feed data has been done before (even newspapers experimented with the idea during elections). It’s the Conversations area that really starts to show the power of audience development on the audiences’ terms..."

via fastcodesign.com

Posted via email from Siobhan O'Flynn's 1001 Tales