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via blogs.forbes.com
...In a recent IPG Media Lab and YuMe study, it was stated that smart phones present a real threat to attention and is considered distraction media. The results concluded that smartphones accounted for 60 percent of TV distractions. The reason is mainly that marketers have been slow to embrace the opportunity of phones, among other devices, being used as a tool for supplemental or enhanced consumer engagement. When they do, these devices move from being a distraction to an opportunity....
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