USA Network's Covert Affairs Launches Alternative Plotline on Twitter #transmedia

The USA Network show Covert Affairs has launched a new plotline that takes place in Budapest — but don’t look for it on TV. It’s only happening on Twitter.

A “Tweetcast” of the plot began Monday, a week after the show’s second season began. The mission in Hungary was developed by the program’s writers and will include videos, audio streams, photos and classified documents. Fans can also influence the plot by jumping into the conversation. A resolution to the plot will run during the show’s July 12 episode.

The effort, executed by 360i, was partially inspired by Christopher Gorham, who plays the blind Auggie lead character on the show and has an active Twitter following. As Gorham explained to Entertainment Weekly, the idea of CIA operatives disclosing their every move on Twitter requires some suspension of disbelief. Gorham says, “It’s not the regular Twitter … When you’re following the Tweetcast, you’re becoming a CIA officer and it’s an interoffice Twitter.”

via mashable.com

Posted via email from Siobhan O'Flynn's 1001 Tales