Gamification. Are you an Achiever, a Socializer, an Explorer or a Killer? - via unicyclecreative.com

Excerpt:

In one insidious slide, Michael Kim from Kairos Labs showed how game designers actually design for specific chemicals in the brain.

• Oxytocin – Bonding
• Serotonin – Positive Emotions
• Dopamine – Reward
• Cortisol/DHEA – Stress/Eustress (the good stress!)

So, as a marketer how might you test ‘gamification’ in a simple, easy-to-implement program? The experts’ answer:

Make it small. Shoot for small actions in a small community of users and build from there. And whatever you do, don’t try to replicate Angry Birds with your logo on it.

via unicyclecreative.com

Posted via email from Siobhan O'Flynn's 1001 Tales