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"....what Shazam is really excited about is television, which it sees as a bigger opportunity than music, executives said. The company has embarked on a flurry of deals with networks like MTV and Syfy and advertisers like Old Navy (see screenshot above).
Select TV programs and ads now encourage viewers to “Shazam” them, using the audio recognition features of Shazam apps in order to receive bonus content and discounts. With 140 million built-in users, early deals have shown impressive results. (You can see examples of what the integrations look like on Shazam’s YouTube channel.)
Shazam joins a growing list of companies trying to get viewers to “check in” on the Web while watching TV. IntoNow, which also uses audio recognition to identify TV programs, sold to Yahoo in April for about $22 million....".
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