Facebook To Launch Crowdsourced Ad Format Next Week | Fast Company

Excerpt:

"But next week Facebook will launch a new kind of unit that’s innovative not just for its format, but for how it was conceived. That’s because Facebook didn’t come up with the idea itself--it crowdsourced it.

The new unit is called the “Comment” ad. It will appear in the right-hand column, like other ads. But it will be formatted like a conversation (or, as Facebook calls them, “a story”). The brand will make a statement or pose a question, and below that will be a comment box where the user can enter a response (see top right).

If the user does enter a response, the conversation then appears in the user’s News Feed, where the brand starts to reap “earned” impressions among that user’s friends. And if some of the user’s friends comment themselves, those comments can be turned into Sponsored Stories (see bottom right).

In other words, it’s the ad that keeps on giving...."

via fastcompany.com

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