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Character Project is an ongoing artistic initiative committed to celebrating America's characters – the interesting, dazzling, and distinctive people, from all walks of life, who make this country extraordinary.
Inspired by USA's "Characters Welcome" brand, Character Project launched in 2009 with a focus on photography. For its second act, USA has partnered with RSA Films and Ridley & Tony Scott, to once again turn a lens on America's characters, this time through the medium of the moving image. Together, they commissioned seven talented filmmakers to each explore the theme of character from their own unique perspective. From lost loves to loyal friends, private heroes to public personalities, the subjects of these short films – some real, some fictional – show the courage, connection, humor, and hope that give shape to the American character. After all, characters are what make us USA.
Click here to read the official press release.
Screenings of the Character Project short films will be available to consumers through a multi-day touring exhibition beginning in New York City on Friday, May 13th and visiting Los Angeles, San Francisco and Chicago. Audiences in these cities will be invited to visit customized screening capsules as unique as the films that inspired them. Creatively adapted from shipping containers into state-of-the-art screening rooms, these 18-seat, fully air-conditioned spaces will offer the comforts of a mini-theater with the sleek style and spectacle of a contemporary art installation.
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