Richard Kastelein asks: So Shall TV Be Disrupted? Or Democratised? Or is That the Same Thing?

A birdy told me that AT&T allegedly paid 300 million for the rights to collect the voting money for X Factor in the USA and that it grossed over a billion dollars in voting money. That's one show and one interaction. Consumers are willing to pay for micropayment engagement. That much is clear. Two hundred thousand people are playing The Million Pound Drop on the second screen in real time in the UK which shows clearly that consumers love being engaged. So to me - that means there are other ways to pay for content by giving value to consumers rather than shoving 30-second spots in their face. 

via appmarket.tv

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Posted via email from Siobhan O'Flynn's 1001 Tales