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Thursday, June 23, 2011

Whoa! & Whoot! Harry Potter to live on in internet treasure hunt game | Children's books | The Guardian

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Two cool games in one week!

"...It is thought Rowling's new project, due to be officially launched on Thursday, will be a Potter-based treasure hunt entitled Pottermore, after an apparently secret memo emerged.

The new project is reportedly an online game that gives users clues which will lead them to prizes hidden in the real world. Aspiring wizards the world over can hope to find an undisclosed number of magic wands stashed throughout the UK and US, and possibly other countries. It is not yet clear if the treasure hunt is Pottermore itself or a marketing drive for another product, and details about the game remain hazy.

News of the project emerged after the Times appeared to have been sent a memo by mistake, although it is not known if it was sent as a marketing device. PR company Adam & Eve appears to be behind the project, and has, in the past, conducted online treasure hunts using Google maps. Last year it created LittleBigMap, a game designed to promote the video game LittleBigPlanet 2, which encouraged users to find new markers on the map by following clues...."

Posted via email from Siobhan O'Flynn's 1001 Tales

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