ITV and Channel 4 in talks with Red Bee over video-on-demand service | Media | guardian.co.uk

ITV and Channel 4 are in talks with Red Bee Media about using its next-generation video-on-demand service, RedPlayer.

The new service launches today and offers broadcasters, mobile phone operators and content owners more features than current VoD players, including a screen that streams tagged social media conversations alongside the content being watched.

Other functions allow users to set reminders on future programmes they want to watch via Twitter and text message and the ability to monitor viewer activity to see what kind of videos they like.

The RedPlayer taps into the trend for multiscreen viewing, with viewers watching live television shows while communicating with others about the programme via social media networks.

It is aimed at commercial broadcasters and the Red Bee Media chief executive, Bill Patrizio, confirmed existing clients ITV and Channel 4 have had talks about using it to update ITV Player and 4oD, respectively.

via guardian.co.uk

Posted via email from Siobhan O'Flynn's 1001 Tales