Average YouTube Viewing Topped Five Hours in May: via comScore

Last month was the first in which the average YouTube viewer in the U.S. watched more than five hours of video on the site, according to comScore.

Some 176 million U.S. Internet users watched online video content in May 2011 for an average of 15.9 hours per viewer, the research firm says. Google-owned sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May, with 147.2 million unique viewers. Music video service Vevo placed second for the month with 60.4 million unique viewers.

via mesalliance.org

Posted via email from Siobhan O'Flynn's 1001 Tales