via adage.com
"Entertainment A-List No. 1: 'Glee'
At a time when Twitter and word-of-mouth can boost a show's ratings, "Glee" leads the charge for scripted series, and marketers have taken notice in a big way.
Full Article on AdAge.com
a website devoted to thinking about transmedia storytelling and how we create meaning in and across media.
"Entertainment A-List No. 1: 'Glee'
At a time when Twitter and word-of-mouth can boost a show's ratings, "Glee" leads the charge for scripted series, and marketers have taken notice in a big way.
Full Article on AdAge.com
No comments:
Post a Comment