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June 28, 2011, By Nicholas Davis via devicemag.com
Excerpt:
"One of the biggest announcements during Microsoft’s press conference during E3 2011 was Halo 4. The announcement of the game was a surprise to all but what was even more surprising was that Microsoft and 343 Industries are starting a new Halo trilogy. Halo will always be the franchise that receives the most hype and some give that credit to the world wide success of Bungie and their fine tuning of the Halo franchise. It was not only the gameplay that added to the Halo experience, but the Alternate Reality Games that preceded some of the title. ILoveBees.com (ILB) and 42 Entertainment were the most known and really caused a stir in the industry and amongst gamers. ILB was an Alternative Reality Game (ARG) that served both as a real world experience and a viral marketing campaign that was commissioned by Microsoft. If you haven’t been to the website recently, now may be the time to check it out again. There’s a brand new countdown...."
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