WRITTEN BY: Michael Meyer
MICHAEL MEYER’S TOASTER MAY NOT HAVE A TOUCH-SCREEN INTERFACE OR RETINA DISPLAY, BUT IT’S GOT THE RIGHT PERSONALITY AND SET OF BEHAVIORS--A LESSON WORTH LEARNING FOR ALL PRODUCTS.
"The current model of good interaction design has run its course. Users have come to expect the rich, fluid, high-bitrate presentation and the direct manipulation and gestural interface control, as enabled by the latest generation of smartphones and tablets. For devices whose economics can support the internal parts cost required to deliver it, this style of interaction is simply table stakes. But while all product interactions need to be thoughtfully designed, rich screen-based interactions may not be the best direction. In fact, they are often just plain wrong...."