Excerpt from Mashable.com:
"In preparation for the debut of its new post-apocalyptic web series in mid-July, Yahoo offered a preview via a covert online alternate reality game. The Electric City series is written by actor Tom Hanks, who also supplies the voice of the title character. The game, created by Pereira and O’Dell, is called Tap Joint, and served as an interactive version of a traditional movie trailer, The game was unbranded and only by playing it and blogging about it could users learn about the new web series.
Visitors to the game’s site get a first-person view of someone in front of a device similar to an old Morse code transmitter, with a written code key alongside. They can click on the device, or “tap kit,” to write coded phrases that unlock messages and video to figure out the story. Players share clues with each other through social media. For instance, by following #tapjoint on Twitter, users learned about a mobile workaround that allows them to enter typewritten commands using their smartphones.
Launched in March, the Tap Joint game created an almost instant community..."
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