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Wednesday, June 13, 2012

Cool! Case Study with Conducttr: Transmedia Storytelling in the Class Room | Storytelling by Química visual



"Studios used Conducttr to deliver “Cosmic Voyager Enterprises” – a 3 week “alternate reality game” for students aged 12-17 yrs. The case study is documented here.

TSL: How did you win the work to create the class room experience for The Florida Council on Economic Education?

Rex: The process started almost a year before we were actually asked to bid on the project. The FCEE had been a client for nearly five years and we had worked with them producing videos for their annual Hall of Fame event and marketing videos. They asked us to sit in on a brainstorming meeting they were putting together to come up with ideas to help educate High School students the importance of ethics in business. The FCEE currently runs The Stock Market Challenge and Drive Time programs that helps children learn the importance of financial responsibility. They were thinking in terms of a game but couldn’t flush out the concept. I had been researching non-traditional storytelling techniques with transmedia storytelling being one I delved into deeply. During my research I became acquainted with Robert Pratten and his Conducttr platform and thought it was really fascinating, but never thought I would have the opportunity to use it. As luck would have it, I brought up the concept of creating a transmedia story to help educate the children, something they could not only participate in, but experience. They were intrigued by the idea but needed to get funding. Almost six months later they came back to us and said they were ready for a proposal and the rest is history.

TSL: Did your client give you guidelines for the “Storyworld”?

Rex: Fortunately, no. We had a brainstorming meeting to discuss what they were looking for in the story but they didn’t have any specific ideas. The main considerations for the storyworld was that it needed to be engaging to High School students and involve business ethics. We also were looking at Florida-centric stories so students could relate easier, but that was not mandatory. As a techno-geek myself I try to keep up on current technology stories and I had been reading about SpaceX and thought there might be something there

TSL: How many people were involved in creating the story? ...."

Posted via email from Siobhan O'Flynn's 1001 Tales

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