"Drift will offer you a random series of creative cues to guide you on your own “psychogeographic walk” through the city. Maybe it’ll ask you to head two blocks to the west, then look for a crack in the sidewalk, then head in the opposite direction until you stumble across something terrible. The app invites you to photograph your findings – something "undervalued," something "warm," something "out of the ordinary" – to upload into a group photostream that Broken City Lab plans to curate on its website. The directions are all meant to be broadly interpreted (“Find an exchange”? This may mean to one person an exchange of glances on the sidewalk, or to another an exchange of cash at a hot-dog stand.)
All of these idiosyncratic directions won't literally make you “lost.” Drift is trying to use that word playfully...."