via wired.co.uk
Excerpt from WiredUK:
'You don't see Secret Cinema advertised anywhere. You don't know what film will be screened. You don't even know where it's going to be held. You just have to meet at a secret location and tell no-one what you've seen.
Yet its latest production took over half a million pounds in ticket pre-order sales before it even opened on 1 June. So what makes it so special?...'
read more here:
http://www.wired.co.uk/news/archive/2012-06/06/secret-cinema
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