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by Val Maloney
Let’s face it, the digital experience of watching TV shows through traditional Canadian broadcasters could be improved. You go to catch up on your favourite show via the network’s online players and are faced with only a few episodes, two ads that repeat every 90 seconds and various other problems. So, strategy opened up the phone lines, asking digital experts like James Milward, founder and executive producer, Secret Location, Gavin McGarry, president at Jumpwire Media and Lianne Stewart, digital consultant and content strategist, For Your Reading Pleasure to voice some issues with digital and on demand content from Canadian broadcasters. We then asked the broadcasters what they’re doing about it.
Read more: http://strategyonline.ca/2012/06/25/digital-television-complaint-line/#ixzz1y...
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