Scholastic and Ruckus Media Announce New Children's Transmedia Imprint | via Scholastic Media Room

New York, NY and Wilton, CT — September 7, 2011 —

"Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company today announced the creation of a new innovative children’s transmedia imprint with Ruckus Media Group, an independent digital publisher and creator of award-winning interactive stories and learning games. The new Scholastic Ruckus imprint will publish top children’s authors across all platforms, including print, e-books and enhanced e-books, with Ruckus Media publishing interactive story apps. With more than a dozen projects already in development, the first releases are planned for 2012.

Scholastic will publish, market and distribute titles for ages infant through teen developed under the Ruckus imprint through Scholastic’s vast school-based book clubs and book fairs channels and through retail and libraries, and will manage publishing rights for the print and e-books worldwide. In addition to intellectual property from titles in the Ruckus library and new projects developed for both digital and print, Ruckus Media is aggressively acquiring rights to out-of-print backlist titles to publish in print or in e-book formats to be distributed by Scholastic under the Ruckus imprint.

"Building on our success with multi-platform publishing, Scholastic is delighted to be working with Ruckus Media Group and Rick Richter in the rapidly growing area of children's transmedia properties," said Ellie Berger, President, Scholastic Trade Publishing. "Under the Ruckus imprint, we will expand the scope of our offerings to meet the rapidly growing demand for multi-platform properties that parents can trust and kids love."

"Ruckus and Scholastic share the same vision – to reach kids where they are, at home and in schools, and on the electronic devices they love...."

via mediaroom.scholastic.com

Posted via email from Siobhan O'Flynn's 1001 Tales