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Friday, September 23, 2011

Fotopedia Photo Stories Arrive on Flipboard, As Photo Curation Goes Mainstream | Excerpt via Xconomy

Fotopedia Photo Stories Arrive on Flipboard, As Photo Curation Goes Mainstream

Wade Roush 9/20/11

The mobile Web is fostering a remarkable renaissance in traditional art forms such as photography—surprisingly, right alongside the explosion of videos, games, gossip, tweets, and other distractions. And if there’s one organization that has figured out how to use the Web and the latest mobile gadgets to showcase great images, it’s Paris- and San Francisco-based Fotonauts, creator of the online photo curation community Fotopedia and seven related mobile apps. I’ve been following this company for three years now, and I think they make the most elegant photo apps available for tablets and smartphones, including the marquee Fotopedia Heritage and National Parks apps and the more self-contained travelogues Above France, Dreams of Burma, Memory of Colors, North Korea, and Paris.

Today Fotopedia is announcing some big news—the company is branching out beyond its online presence and its one-off mobile apps to introduce a tablet-based photo magazine within the travel section of Flipboard, the popular social media reader for the Apple iPad. Starting today, Flipboard users can add the Fotopedia magazine to their favorites list and explore photo stories consisting of a series of images and captions on a single theme. The company plans to update the magazine with new images several times a day, drawing from its database of images contributed by the community of 30,000 professional, semi-pro, and amateur Fotopedia members.

With the Fotopedia magazine on Flipboard “the goal is to push the stories everywhere, so that we extend our ecosystem in a huge way,” says Jean-Marie Hullot, the Apple veteran who founded Fotonauts in 2006. “I think we are the only one in the industry equipped to deal with thousands of pictures, absorb them, make sense of them, curate them, give them the right structure, and distribute the product.” Even as it makes its Flipboard debut, the company is rolling out other publishing and business-model changes designed to make the venture-funded startup into “a photo platform for the 21st century,” in Hullot’s words...."

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