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Kelley Executive Partners director of emerging technologies Dr. Sarah Robbins believes ARGs will play a large part in interactive advertising. “ARGs are the most extreme application of the mobile advertising spectrum. They are the most engaging platform, and they use a lot of different technologies,” she said.
Robbins got to make her case at ARGFest-O-Con 2011, held at Indiana University’s Bloomington campus last week. The conference was attended by a conclave of geeks and storytelling aficionados who got to hear about the commercial prospects for this nascent storytelling mechanism.
Executives from Coca-Cola North and West Africa recently requested the KEPs’ help in finding marketing solutions for their region and Dr. Robbins devised a game to convince them of the potential for ARGs.
Friday, September 9, 2011
Living in an alternate reality: ARGs and marketing | Excerpt from The Next Great Generation
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