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Wednesday, September 7, 2011

New Cross-Platform Project from Arte Digital: WHO - your life into a movie


Project Description:

“WHO – your life into a movie” is a brand new cross media concept which merge traditional TV- soap opera, internet series and mobile device with user interaction and co-creation (user-created content). Based on traditional ongoing, episode work of dramatic fiction presented in serial format the WHO project aims to formalise a loose interactive framework that will allow anyone to contribute and participate in the story we will create together.

In each episode a new character is introduced to the audience. The audience is invited to participate in the development of the WHO project by submitting a short video (which can be produced with mobile phones, web cams or with a video camera and the novel can be watched on a computer, TV or mobile equipments) suggesting the personality or actions of a new character. Ideas generated by the audience are then developed by a creative team and an actor/actress will be selected to play the role created.

Being based on a novel structure, the WHO project aims to create a relation among the audience and the novel main characters. By allowing the audience to create the profile of the new characters entering in the novel, people can influence the narrative.

The idea of having a creative role in the process is the hook to engage the audience. High quality submissions will be invited to not only participate in the development process but may also be offered the opportunity to enter in the novel and act and play the role of the character they created. Who wouldn’t like to act side by side with their favourite actors/idols?

The online version also acts as a talent finder and offer people real-world production experience, once each contribution is like a casting where new talents can be found.

The online version is based on a branching narrative model (non-linear narrative). It differs from the TV version by providing additional contents (additional scenes/stories that expand the main narrative). On the online version users (the audience) can follow one character/story at a time and “jump” between stories by clicking on relevant and significant objects on the set. This feature allows users to realise that there are elements in the main narrative (on TV) that are a direct result of another story, and this effects the direction of the main narrative and offer viewers a reason to engage by offering further content and "gameplay" - within the video...."

Posted via email from Siobhan O'Flynn's 1001 Tales

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