Posts
Excerpt from Post by Paul Schneider on August 31, 2011
"Is the 90-9-1 Rule Still Valid?
Why Did I Conduct This Research?
If the rule did not hold up, many companies and associations may be damaging their business and marketing strategies by basing decisions and benchmarking results using a general rule created in 2006. So that the readers of this blog have a point of reference for when this rule for online communities was created, keep in mind that Facebook ended 2006 with only 12 million users (Facebook now has over 650 million users).
Study of Online Community Customers
I compiled statistical data from a random sample of our customers so that I could crunch real numbers to determine if the Rule of Participation Inequality was true for private online communities. To begin, I had to assign actions to measure at each level. So here are the actions I assigned:
Lurkers: Have logged in and viewed information.
Commenters: Have commented on or edited a blog, wiki or file or have answered a forum post that was already initially asked.
Creators: Have initiated a blog, file, wiki or forum post.
The thing about the rule is that it infers that all users are doing something since the 90-9-1 all add up to 100%. The problem is that many organizations have profiles of users that are deactivated, past members, or guests. Also, not all members of an online community have access to the same tools, content, and functionality. So, to make a fair correlation, I ran two sets of numbers - one set accounting for all profiles in the system and one set with only the participating users making up the 100%. These numbers are above:..."
No comments:
Post a Comment