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"In this course, we will be exploring the phenomenon of transmedia storytelling through:
Critically examining commercial and grassroots texts that contribute to larger media franchises (mobisodes and webisodes, comics, games).
Developing a theoretical framework for understanding how storytelling works in this new environment with a particular emphasis upon issues of world building, cultural attractors, and cultural activators.
Tracing the historical context from which modern transmedia practices emerged, including consideration of the contributions of such key figures as P.T. Barnum, L. Frank Baum, Feuillade, C.S. Lewis, J.R.R. Tolkien, Cordwainer Smith, Walt Disney, George Lucas, DC and Marvel Comics, and Joss Whedon.
Exploring what transmedia approaches contribute to such key genres as science fiction, fantasy, horror, superhero, suspense, soap opera, teen and reality television.
Listening to cutting-edge thinkers from the media industry talk about the challenges and opportunities that transmedia entertainment offers, walking through cases of contemporary projects that have deployed cross-platform strategies.
Putting these ideas into action through working with a team of fellow students to develop and pitch transmedia strategies around an existing media property.
Required Book:
Frank Rose, The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and How We Tell Stories (New York: W.W. Norton, 2011)Recommended Book:
Matt Madden, 99 Ways to Tell a Story: Exercises in Style (New York: Chamberlain Brothers, 2005)
via henryjenkins.org
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