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A new California law that comes before Governor Jerry Brown today could make it easier than ever to combine business with social mission, a welcome respite for those seeking to harness the engines of capitalism in the service of good deeds.While growing ranks of entrepreneurs are combining business and social missions—think Toms Shoes or Method cleaning products—current law makes it difficult for them to raise money and control their enterprises.
That’s changing around the country, and California could be the next frontier, if advocates of social business ranging from the Silicon Valley Leadership Group to apparel giant Patagonia have their way and create a new legal category for what they call Benefit Corporations.
excerpt - read the full article on good.is
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