By David Kiefaber. Oct. 13, 2010
"As far as movie promotional stunts go, nothing beats the jetpack demonstrations in advance of Iron Man. But burying people alive comes pretty close. At last month's Fantastic Fest in Texas, four women agreed to watch the Ryan Reynolds indie movie Buried while buried in coffins that were outfitted with LCD monitors. Not only that, but the stunt involved them signing waivers before getting blindfolded and driven in silence to the burial site, 30 minutes outside of Austin. As a reward for their bravery, all four participants will get to meet Reynolds himself. Not bad. Not sure I'd volunteer to be buried alive for anything, regardless of who I'd meet afterward, particularly after the Chilean mining accident. Via Adland."