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Sunday, October 17, 2010

Love this: IDEO: Good Stories Make Good Brands. Here's 4 Tips and 7 Examples | Co.Design


"People trade experiences and ideals through narrative; brands can (and should) be part of the exchange.

Every product needs a story, as does every brand. The product's origin. The creators' ideals. Or a unique experience. These stories provide value.

Consumers are looking to share narratives as a way to express their knowledge, identity, status, and connections. As the DNA of viral marketing, these stories help people connect more deeply with a brand, a product, and others around them."

Read the full post:

Posted via email from Siobhan O'Flynn's 1001 Tales

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