Excellent post on Transmythology: The Rebirth of the Music Video – And Why Transmedia Should Care

via transmythology.com

Simon Pulman has an excellent post here. Points covered are:

A New Business Model

Why You Should Care

1. Music Videos are Telling Stories

2. Music Videos are Hitting The Production Sweet Spot

3. Music Videos – Led By VEVO – Are Solving The Monetization Dilemma

4. Creating Cohesive Artist-Brands

5. Music Videos Can – And Will – Be Used to Promote Your Story

I was having similar thoughts back in May following the M.I.A. long video Born Free & posted on that here:

http://1001tales.posterous.com/the-digital-writing-is-on-the-wall

Posted via email from Siobhan O'Flynn's 1001 Tales