Excerpt from Gamasutra editor Chris Morris' article:
[Gamasutra editor-at-large Chris Morris looks at how initial releases in game franchises are extending across film, books, action figures and beyond, talking to THQ's Danny Bilson about the just-announced Homefront prequel novel and why the "fiercely competitive" market demands that extra transmedia step.]
The video game industry, if you haven’t noticed, isn’t just about games any more.
Sure they’re important, but for many publishers, they’re the hub of a broader entertainment property.
In the end, that property could be one that’s more inviting to a larger audience and one that can prove to be a lot more lucrative than a standalone franchise (even an enormous one) could ever be.
THQ is certainly taking note. The company on Monday announced it had partnered with Random House’s Del Ray label to publish a novel set in the Homefront universe early next year – a short while before the game ships to stores.
That’s just the tip of the iceberg for the company, however. Already in the works is a pilot episode for a show based in the Red Faction universe for the SyFy Channel, which will bow right as the next installment of the game hits stores.