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Tuesday, October 26, 2010

Homefront transmedia plan includes prequel novel & show on SyFy: Analysis: Does Going 'Transmedia' Help Game Properties?

Excerpt from Gamasutra editor Chris Morris' article:

[Gamasutra editor-at-large Chris Morris looks at how initial releases in game franchises are extending across film, books, action figures and beyond, talking to THQ's Danny Bilson about the just-announced Homefront prequel novel and why the "fiercely competitive" market demands that extra transmedia step.]

The video game industry, if you haven’t noticed, isn’t just about games any more.

Sure they’re important, but for many publishers, they’re the hub of a broader entertainment property.

In the end, that property could be one that’s more inviting to a larger audience and one that can prove to be a lot more lucrative than a standalone franchise (even an enormous one) could ever be.

THQ is certainly taking note. The company on Monday announced it had partnered with Random House’s Del Ray label to publish a novel set in the Homefront universe early next year – a short while before the game ships to stores.

That’s just the tip of the iceberg for the company, however. Already in the works is a pilot episode for a show based in the Red Faction universe for the SyFy Channel, which will bow right as the next installment of the game hits stores.

Posted via email from Siobhan O'Flynn's 1001 Tales

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