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via fastcodesign.com
Excerpt from fastcodesign.com:
"No, we're not talking about child labor. More like enriching play that can also enrich the bottom line.
Your typical innovation process starts with lots of customer interviews, lots of sticky notes, lots of surveys -- and a mound of data that's more often mind-numbing than insightful. "With normal research, you can see opportunities," says Rinat Aruh, co-founder of the design firm Aruliden. "But just knowing that an opportunity is there isn't going to actually inspire you." So instead, Aruliden frequently works with kids, asking them to build mock-ups of their own dream products."
Read the full article on fastcodesign.com
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