BY FC EXPERT BLOGGER BRIAN SOLIS, Mon Oct 25, 2010
"Facebook is, at the moment, the most important social network in the world. Over 500 million people connect to one another in the "Social Network." And, with the introduction of the Open Graph, we are interacting with our Facebook connections on our favorite websites where our social graph and the corresponding activity of Likes, interaction, and commentary become the centerpiece for social curation and more importantly, our focused attention. We are putting our social network to work and we are learning how to share, discover, and collaborate in public.
Brands, regardless of size and focus, are converging on Facebook where the idea of connecting with customers and prospects represents a potential boon for both earning relevance in a new domain as well as expanding overall reach. Facebook is a sparkplug for word of mouth and when engaged, contributes to the end of business as usual and the beginning of social commerce. If fact, the top 10 brands on Facebook today host over 100 million "Likes" on Facebook."
The Top 10 Brands by Population (Rounded Out)
By This Time Next Year
"By this time next year, you as a brand or as a brand representative, will spend more time and resources on Facebook than you will on Twitter..."
The State of The Facebook
"With over 500 million active users, Facebook is by far one of the most important networks in the world. 5o% of those active users log on to Facebook in any given day. And in total, people spend over 700 billion minutes per month posting, sharing, Liking, commenting, poking, playing games, and interacting with one another as well as the content and applications that define the pervasive social ecosystem..."
May I Have Your Intention Please?
"Many brands underestimate Facebook and what's truly required to attract and captivate the social consumer. In my research, I find that a significant number of brands focus their efforts primarily on Twitter, treating Facebook as an afterthought. Rather than engage in each community with purpose and dedication, examples are abundant where companies are simply syndicating tweets to Facebook rather than updating each network individually..."
"Likes become a form of social currency and contribute to the overall social capital earned by a brand within Facebook."
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