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Sunday, October 10, 2010

Nice post from Simon Pulman on 'Branded Entertainment: Theory, Reality & Challenges' | Transmythology

"In theory, Branded Entertainment is the perfect union: the solution to a lot of the business problems currently facing the entertainment and marketing industries. Here is a quick summary of where where we stand, where we might go, and how we might – possibly – get there."

Simon succinctly covers:


The Current Reality

Challenges For Branded Entertainment

Posted via email from Siobhan O'Flynn's 1001 Tales

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