"Most people are still careful to protect their personal information, but more and more of us are choosing to store our most intimate details online: financial information, health records, personal preferences, and even our schedules and location.
This is not because we are more trusting, but because sharing information unlocks access to personalized services that support us in meaningful ways.
Services such as Flickr, Facebook, and Mint have created platforms to collect personal information and, in turn, have built value around their customers' willingness to provide it. Netflix asks for direct input in exchange for personal recommendations, but the Toyota Prius works in the background, unobtrusively capturing our driving behavior and playing it back to us. Building on the power of information, these services can transform unintended consequences into intentional change...."
More details covered & it's well worth the read:
TAKE ACTION: Designing for Life's Changes
1. Make people feel safe
2. Support the moment of decision
3. Nudge, don’t push
4. Don't be obtrusive
Read the full piece: