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POSTED ON MARCH 24, 2012 BY MELISSA
Lionsgate said in a LA Times article tonight that it has no intention of pursuing any legal action against the organizations, including The HPA’s Imagine Better Project, involved in the “Hunger is Not a Game” campaign.
The company said its only concern was confusion about a breach of exclusive deals Lionsgate had made with hunger-fighting organizations to use materials from the film:
A Lionsgate spokeswoman said the company supported anti-hunger initiatives and had simply been concerned about the effort because it could conflict with an exclusive deal the studio had made with several other anti-hunger groups; that deal gave two other groups rights to marketing material during the theatrical release of the film..."
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