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Wednesday, March 28, 2012

Excellent Post by Christine Weitbrecht » Direct Global Distribution Models for a Global World / What the TV Industry Can Learn from Hollywood

<blockquote class='posterous_long_quote'><div class="post_title"><div class="calendar"><p class="date">25</p> <p class="month">Mar</p> </div> <div class="post_info"> <h1>Direct Global Distribution Models for a Global World / What the TV Industry Can Learn from Hollywood</h1> <span class="author">Posted by &nbsp;</span> <span class="category">Published in Business Opportunities, Distribution, Entertainment Trends, International, Television, Uncategorized</span></div> </div> <div class="post_content"> <p><em>[NB: While I'm talking specifically about the (US) TV industry in this post, the principle of direct global distribution to reach the global audience is applicable for pretty much any medium that can be digitized.]</em></p> <p>In this blog, I have again and again referred to a variety of trends that currently impact entertainment consumption around the world immensely. I will not go into detail on each of these because I have done so before, but I will compile them in a quick re-cap so we’re all on the same page:<span></span></p> <ul> <li>Audiences around the world become increasingly inter-connected across national borders</li> <li>Consumption itself has become global: audiences around the world watch the same movies, the same TV shows, read the same books, and play the same computer games</li> <li>Consumption has also become inherently social: Fueled by social media and the interactivity of the internet, we can now discuss our favorite and most hated products with consumers around the world</li> <li>At the same time, entertainment content (and many other products) have become extremely niche and focused on a particular segment of the audience</li> <li>Entertainment experiences in particular have become a shared experience on a global scale; e.g. awaiting the opening of a movie, the publishing of a book and/or its sequel, the sale of a new computer game</li> <li>Piracy is escalating</li> <li>A growing amount of people around the world speaks either English, Spanish, or Mandarin</li> <li>The internet offers a (technically) globally accessible space without the need of linear, 24-hour programming</li> <li>The internet becomes available to a rapidly increasing number of people everyday, particularly in Asia</li> <li>Companies like Amazon, PayPal, and Apple have set up global electronic payment structures</li> <li>Companies like Amazon, Google, and Facebook have created powerful user-profiling mechanisms that allow for carefully targeted advertising</li> <li>While domestic cinema attendance is gradually dropping in the US, international cinema attendance has been increasing steadily, along with international box office revenues (particularly for Hollywood studios)</li> <li>Fans and fandoms are using the interconnectedness of the internet to organize on a global scale and to become even more vocal about themselves and their fan objects..."</li> </ul> <p></p></div></blockquote>

Excerpt & you can read the full post here:

Posted via email from Siobhan O'Flynn's 1001 Tales

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