How To Grow While Staying Insanely Creative, The Aardman Way | Co.Create: Creativity \ Culture \ Commerce

via fastcocreate.com

Excerpt from an excellent interview:

"ENSURE THAT FINDING AND DEVELOPING THE BEST IDEAS STAYS AT THE CENTER OF EVERYTHING YOU DO

An early break for Sproxton and Lord was making animated shorts for BBC Children’s Television. Their first successful character was a stop-frame animated plasticine character called Morph. The launch of British TV station Channel 4 back in 1982 proved an important catalyst when it began commissioning animation for a grown-up audience, and the pair began experimenting with animating recorded conversations of real people--a groundbreaking technique. Aardman’s subsequent Lip Sync series for Channel 4 included Creature Comforts--the Oscar-winning short made by Nick Park, creator of Wallace & Gromit, who joined Aardman in 1985.

"In the early days we had an accountant who’d say 'Just do the best work you can and the money will look after itself,' and that’s broadly how it still works today," Sproxton continues. "Though as a business we’re much larger in scale now, we’re not big and corporate--that’s just not us. We’re not just finance-driven. We’re about trying to get the best out of people, getting everyone to muck in, recognizing that everyone’s creative and encouraging them to be so. It’s all about coming up with the best creative ideas."

full post here:

http://www.fastcocreate.com/1680299/how-to-grow-while-staying-insanely-creati...

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